How to use the Skool churn calculator:
To get an accurate reading of your community health, you'll need three numbers from your Skool dashboard:
Member count 30 days ago: Your total base at the start of the month.
New members: Amount of people who joined in the last 30 days.
Members left: How many people canceled their subscription or stopped paying.
What is a "Good" churn rate for Skool creators?
In the world of paid communities on platforms such as Skool.com or Circle.so, a churn rate below 10% is considered healthy. If you are seeing numbers higher than 10%, it’s time to look at your offer, onboarding process, and content delivery to ensure members are getting the value they were promised.
Frequently Asked Questions (FAQ)
Why does my churn rate matter?
Churn is a leading indicator of your long-term revenue. If you lose members faster than you gain them, your creator/coaching business cannot scale.
What are the most effective ways to lower community churn?
Hiring a dedicated community manager or a COO is one of the most effective ways to reduce churn and keep members active. This person manages onboarding, drives engagement, and tracks retention so you can focus on higher leverage activities.
They can send personalized welcome messages or Loom videos and proactively follow up with members who stop participating to bring them back into the community.
How can I build more trust and engagement with my members?
Treat your community like an email list by posting valuable content at least three times per week. Consistency builds familiarity and trust.
Use polls with specific answer options to understand exactly what your members are struggling with. You can then create targeted content based on real needs and even reach out directly to members who respond to offer support or book calls.
How do I encourage members to refer their friends to the group?
Setting up an affiliate program with a 20 to 40 percent commission is a highly effective strategy. Many members know others in the same niche who would benefit from joining.
This creates recurring income opportunities for your members while helping your community grow through word of mouth.
What is the best way to handle community content efficiently?
Productize your knowledge into a structured course to avoid answering the same questions repeatedly. This allows you to scale without increasing your workload.
Record your live coaching calls and upload them into a classroom library as evergreen content. You can also add bonuses or private sessions as upsells into higher ticket offers.
Who should I hire to help manage the community?
When you are ready to scale, hire a right hand person who shares your values and vision. Alignment matters more than technical skill at the beginning.
You can teach logistics and processes, but you cannot teach standards and cultural fit. This person represents your brand, so they must embody the level of care and excellence you expect.
Is this calculator only for Skool?
While designed for Skool creators, this calculator also works for any subscription-based membership or SaaS product.
