How To Make Your Instagram Bio Unforgettable [2024]
Janis | Audience Monetize
03.10.2024
•
5 min read
1. Start with a Strong Hook That Speaks to Your Audience's Pain Points
1. Start with a Strong Hook That Speaks to Your Audience's Pain Points
Your Instagram bio is not just text. It’s how you grab attention, build trust, and guide people to act. If it’s clear and focused, it will make a big difference in how others see you and your business.
After working with over 100+ different creators, music artists, coaches, and more, I've built a blueprint for writing IG bios that stand out and even do some heavy lifting for you:
1. Start with a Strong Hook That Speaks to Your Audience's Pain Points
One of the biggest things I’ve noticed? The best bios don’t just talk about what you do - they address your audience’s biggest problems or desires. You need a strong opening line that hooks them right away. And you’ve only got a few seconds to grab their attention, so make them count!
For example, instead of something generic like, “I’m a fitness coach,” try something more like, “Helping busy professionals lose 20 pounds in 3 months without giving up their favorite foods.”
See the difference? The second one speaks directly to a problem people are facing and offers a solution. You can even put your offer's USP in here.
From my experience working with creators in the health, business, and personal development spaces, that little shift - from talking about yourself to talking about how you can help - makes all the difference. People want to know what transformation you offer and care about the result.
2. Add Clear, Actionable CTAs (Call-To-Action)
One of the biggest mistakes I see is when creators forget to tell their followers what to do next. Your bio is prime real estate for a CTA (call-to-action). It doesn’t have to be complicated - just clear and direct. You’re not just telling people who you are; you’re guiding them toward the next step.
Examples of killer CTAs:
“DM me ‘COACH’ for a free strategy session.”
“Click below to grab my free fitness guide ⬇️”
“Apply for my 1:1 coaching program here!”
I’ve seen this work especially well when combined with automation tools like ManyChat. Imagine setting up an automated DM flow where anyone who sends you a message with a keyword gets your personalized offer or a free resource. Not only does it save time, but it also keeps your audience engaged.
I actually have a ManyChat DM automation template that’s perfect for this kind of strategy - it's a game-changer for busy creators. If you're interested in checking it out, schedule a free funnel audit call below :)
Pro Tip: Always give people a next step, and make it easy for them to take action. Whether it’s DMing a keyword or clicking a link, you want to streamline the process.
3. Show Some Credibility and Personality
Here’s where your bio gets fun. It’s not just about the facts - showing social proof (aka why people should trust you) and a bit of your personality can make your bio way more memorable.
How to show social proof:
Mention any media features: “Seen in Forbes, Business Insider.”
Highlight a big result: “Helped 500+ entrepreneurs hit 6 figures.”
Share a quick stat: “Over 1,000 clients served!”
But don’t stop there. Adding a little personality to your bio can help people connect with you on a more personal level. Maybe it’s your love of coffee, your obsession with plants, or the fact that you’re a busy parent juggling everything - whatever makes you you, add a bit of that to your bio.
Remember: People buy from people.
For example: “☕ Coffee addict | Business strategist | Mom of 2” – it’s relatable and human.
4. Make Your Instagram Bio Work for You
At the end of the day, making your Instagram bio unforgettable is just the start. The real power comes from building a funnel that moves your audience from curious followers to paying clients. A well-crafted bio attracts the right people, but it’s your funnel that nurtures and converts them. That’s where implementing DM automation can make a massive difference.
By using tools like ManyChat DM automation, you can seamlessly guide people from a quick Instagram message to booking calls, downloading resources, or purchasing your services—without you needing to be online 24/7. With the right funnel and automation in place, your bio becomes a gateway to something much bigger: a system that grows your business on autopilot.
Need help building the right funnel and setting up DM automations that actually work?
Let’s talk! At Audience Monetize, we specialize in helping creators and coaches like you craft winning funnels and automation strategies to scale your business.
Schedule a free strategy call, and let's turn your Instagram into a lead-generating machine!
Your Instagram bio is not just text. It’s how you grab attention, build trust, and guide people to act. If it’s clear and focused, it will make a big difference in how others see you and your business.
After working with over 100+ different creators, music artists, coaches, and more, I've built a blueprint for writing IG bios that stand out and even do some heavy lifting for you:
1. Start with a Strong Hook That Speaks to Your Audience's Pain Points
One of the biggest things I’ve noticed? The best bios don’t just talk about what you do - they address your audience’s biggest problems or desires. You need a strong opening line that hooks them right away. And you’ve only got a few seconds to grab their attention, so make them count!
For example, instead of something generic like, “I’m a fitness coach,” try something more like, “Helping busy professionals lose 20 pounds in 3 months without giving up their favorite foods.”
See the difference? The second one speaks directly to a problem people are facing and offers a solution. You can even put your offer's USP in here.
From my experience working with creators in the health, business, and personal development spaces, that little shift - from talking about yourself to talking about how you can help - makes all the difference. People want to know what transformation you offer and care about the result.
2. Add Clear, Actionable CTAs (Call-To-Action)
One of the biggest mistakes I see is when creators forget to tell their followers what to do next. Your bio is prime real estate for a CTA (call-to-action). It doesn’t have to be complicated - just clear and direct. You’re not just telling people who you are; you’re guiding them toward the next step.
Examples of killer CTAs:
“DM me ‘COACH’ for a free strategy session.”
“Click below to grab my free fitness guide ⬇️”
“Apply for my 1:1 coaching program here!”
I’ve seen this work especially well when combined with automation tools like ManyChat. Imagine setting up an automated DM flow where anyone who sends you a message with a keyword gets your personalized offer or a free resource. Not only does it save time, but it also keeps your audience engaged.
I actually have a ManyChat DM automation template that’s perfect for this kind of strategy - it's a game-changer for busy creators. If you're interested in checking it out, schedule a free funnel audit call below :)
Pro Tip: Always give people a next step, and make it easy for them to take action. Whether it’s DMing a keyword or clicking a link, you want to streamline the process.
3. Show Some Credibility and Personality
Here’s where your bio gets fun. It’s not just about the facts - showing social proof (aka why people should trust you) and a bit of your personality can make your bio way more memorable.
How to show social proof:
Mention any media features: “Seen in Forbes, Business Insider.”
Highlight a big result: “Helped 500+ entrepreneurs hit 6 figures.”
Share a quick stat: “Over 1,000 clients served!”
But don’t stop there. Adding a little personality to your bio can help people connect with you on a more personal level. Maybe it’s your love of coffee, your obsession with plants, or the fact that you’re a busy parent juggling everything - whatever makes you you, add a bit of that to your bio.
Remember: People buy from people.
For example: “☕ Coffee addict | Business strategist | Mom of 2” – it’s relatable and human.
4. Make Your Instagram Bio Work for You
At the end of the day, making your Instagram bio unforgettable is just the start. The real power comes from building a funnel that moves your audience from curious followers to paying clients. A well-crafted bio attracts the right people, but it’s your funnel that nurtures and converts them. That’s where implementing DM automation can make a massive difference.
By using tools like ManyChat DM automation, you can seamlessly guide people from a quick Instagram message to booking calls, downloading resources, or purchasing your services—without you needing to be online 24/7. With the right funnel and automation in place, your bio becomes a gateway to something much bigger: a system that grows your business on autopilot.
Need help building the right funnel and setting up DM automations that actually work?
Let’s talk! At Audience Monetize, we specialize in helping creators and coaches like you craft winning funnels and automation strategies to scale your business.
Schedule a free strategy call, and let's turn your Instagram into a lead-generating machine!