How to Charge More for Your Online Coaching
Janis | Audience Monetize
03.12.2024
•
5 min read
If you're an online coach charging by the hour for one-on-one sessions, you’ve probably faced the challenge of trading time for money. The more clients you take on, the less time you have, and burnout becomes a real risk. Charging more feels like the next logical step - but how do you justify higher prices without scaring off potential clients?
The answer lies in productizing your coaching and building a high-ticket coaching program.
The Problem with Hourly Coaching
Hourly coaching often feels like the natural starting point, but it has clear limitations:
Income Caps: Your earning potential is directly tied to the number of hours you work.
Time Constraints: As you take on more clients, your availability shrinks.
Client Perception: Hourly pricing focuses on the time spent, not the value delivered.
If you want to scale your business and charge premium prices, you need to shift away from selling time and start selling transformation.
What Is Productized Coaching?
Productized coaching packages your expertise into a structured, repeatable program that delivers a specific outcome. Instead of selling individual sessions, you sell a complete solution.
This approach allows you to:
Charge based on the value you provide, not the hours you work.
Create scalable offers that don’t depend entirely on your time.
Position yourself as an expert offering results, not just advice.
How to Transition from Hourly Coaching to High-Ticket Programs
Here’s a step-by-step process to help you charge more and create a high-ticket coaching program:
1. Define the Transformation You Offer
People don’t pay for your time—they pay for results. To create a high-ticket program, you need to define a clear transformation.
Ask yourself:
What is the main problem your clients are facing?
What outcome can you help them achieve?
For example:
A fitness coach might focus on helping busy professionals lose 20 pounds in 12 weeks.
A business coach might specialize in helping entrepreneurs scale to $10,000/month.
The clearer and more specific the transformation, the more valuable your program becomes.
2. Create a Structured Process
High-ticket coaching programs aren’t random. They follow a clear, repeatable process that guides clients to their desired outcome.
Outline your program as a series of steps or milestones:
Step 1: Assess the client’s current situation and set goals.
Step 2: Implement specific strategies or habits.
Step 3: Provide accountability and track progress.
This structure gives your program a tangible framework, making it easier to justify premium pricing.
3. Add Scalable Elements
One-on-one coaching limits your ability to scale. By adding scalable components to your program, you can serve more clients without overwhelming your schedule.
Here’s how:
Group Coaching: Offer group calls where clients can ask questions and share progress.
Pre-Recorded Content: Include video lessons or workbooks that guide clients through key concepts.
Community Support: Create a private community (on platforms like Skool or Circle) for peer interaction and accountability.
These elements enhance the value of your program while reducing the amount of time you spend with each client.
4. Incorporate Value-Stacking
Value-stacking involves bundling additional resources or benefits into your program to increase its perceived value.
Examples:
Bonus templates or checklists.
Access to exclusive tools or software.
One-time strategy sessions or audits.
By offering more value than your competitors, you can confidently charge higher prices.
5. Raise Your Prices Strategically
Transitioning to high-ticket pricing can feel daunting, but it’s essential to reflect the value you’re delivering.
Steps to raise your prices:
Start with Existing Clients: Gradually increase prices for new clients while honoring current rates for existing ones.
Use Payment Plans: Offer flexible payment options to make high-ticket programs more accessible.
Communicate the Value: Focus on the transformation, not the price. Emphasize how your program solves their problem.
High-ticket clients are willing to invest in results - they’re not looking for the cheapest option.
Why Productized Coaching Works
Productized coaching shifts the focus from your availability to your expertise and the transformation you provide.
Benefits for You:
Increased revenue without working more hours.
More predictable income with structured programs.
Freedom to focus on fewer clients at a deeper level.
Benefits for Your Clients:
A clear roadmap to achieve their goals.
More accountability and support throughout the process.
Access to resources they can revisit anytime.
Real-Life Example: Transitioning to High-Ticket Coaching
Let’s say you’re a career coach charging $150/hour for one-on-one sessions.
With productized coaching, you could create a 12-week program focused on helping mid-level professionals land executive roles.
Here’s how you might structure it:
Program Name: Executive Accelerator
Duration: 12 weeks
Included: Weekly group calls, a resume template pack, LinkedIn optimization guides, and private messaging support.
Price: $5,000
By shifting to this model, you no longer need to rely on hourly sessions to generate income. Instead, you’re offering a comprehensive solution that justifies premium pricing.
Final Thoughts
To charge more for your online coaching, you need to stop selling hours and start selling results. By productizing your coaching and creating a high-ticket program, you can break free from the time-for-money trap and build a sustainable, scalable online coaching business.
If you’re ready to refine your coaching model and charge what you’re truly worth, schedule a free strategy call. Together, we’ll map out a plan to transition from hourly sessions to a high-ticket coaching program that attracts premium clients and delivers real results.
If you're an online coach charging by the hour for one-on-one sessions, you’ve probably faced the challenge of trading time for money. The more clients you take on, the less time you have, and burnout becomes a real risk. Charging more feels like the next logical step - but how do you justify higher prices without scaring off potential clients?
The answer lies in productizing your coaching and building a high-ticket coaching program.
The Problem with Hourly Coaching
Hourly coaching often feels like the natural starting point, but it has clear limitations:
Income Caps: Your earning potential is directly tied to the number of hours you work.
Time Constraints: As you take on more clients, your availability shrinks.
Client Perception: Hourly pricing focuses on the time spent, not the value delivered.
If you want to scale your business and charge premium prices, you need to shift away from selling time and start selling transformation.
What Is Productized Coaching?
Productized coaching packages your expertise into a structured, repeatable program that delivers a specific outcome. Instead of selling individual sessions, you sell a complete solution.
This approach allows you to:
Charge based on the value you provide, not the hours you work.
Create scalable offers that don’t depend entirely on your time.
Position yourself as an expert offering results, not just advice.
How to Transition from Hourly Coaching to High-Ticket Programs
Here’s a step-by-step process to help you charge more and create a high-ticket coaching program:
1. Define the Transformation You Offer
People don’t pay for your time—they pay for results. To create a high-ticket program, you need to define a clear transformation.
Ask yourself:
What is the main problem your clients are facing?
What outcome can you help them achieve?
For example:
A fitness coach might focus on helping busy professionals lose 20 pounds in 12 weeks.
A business coach might specialize in helping entrepreneurs scale to $10,000/month.
The clearer and more specific the transformation, the more valuable your program becomes.
2. Create a Structured Process
High-ticket coaching programs aren’t random. They follow a clear, repeatable process that guides clients to their desired outcome.
Outline your program as a series of steps or milestones:
Step 1: Assess the client’s current situation and set goals.
Step 2: Implement specific strategies or habits.
Step 3: Provide accountability and track progress.
This structure gives your program a tangible framework, making it easier to justify premium pricing.
3. Add Scalable Elements
One-on-one coaching limits your ability to scale. By adding scalable components to your program, you can serve more clients without overwhelming your schedule.
Here’s how:
Group Coaching: Offer group calls where clients can ask questions and share progress.
Pre-Recorded Content: Include video lessons or workbooks that guide clients through key concepts.
Community Support: Create a private community (on platforms like Skool or Circle) for peer interaction and accountability.
These elements enhance the value of your program while reducing the amount of time you spend with each client.
4. Incorporate Value-Stacking
Value-stacking involves bundling additional resources or benefits into your program to increase its perceived value.
Examples:
Bonus templates or checklists.
Access to exclusive tools or software.
One-time strategy sessions or audits.
By offering more value than your competitors, you can confidently charge higher prices.
5. Raise Your Prices Strategically
Transitioning to high-ticket pricing can feel daunting, but it’s essential to reflect the value you’re delivering.
Steps to raise your prices:
Start with Existing Clients: Gradually increase prices for new clients while honoring current rates for existing ones.
Use Payment Plans: Offer flexible payment options to make high-ticket programs more accessible.
Communicate the Value: Focus on the transformation, not the price. Emphasize how your program solves their problem.
High-ticket clients are willing to invest in results - they’re not looking for the cheapest option.
Why Productized Coaching Works
Productized coaching shifts the focus from your availability to your expertise and the transformation you provide.
Benefits for You:
Increased revenue without working more hours.
More predictable income with structured programs.
Freedom to focus on fewer clients at a deeper level.
Benefits for Your Clients:
A clear roadmap to achieve their goals.
More accountability and support throughout the process.
Access to resources they can revisit anytime.
Real-Life Example: Transitioning to High-Ticket Coaching
Let’s say you’re a career coach charging $150/hour for one-on-one sessions.
With productized coaching, you could create a 12-week program focused on helping mid-level professionals land executive roles.
Here’s how you might structure it:
Program Name: Executive Accelerator
Duration: 12 weeks
Included: Weekly group calls, a resume template pack, LinkedIn optimization guides, and private messaging support.
Price: $5,000
By shifting to this model, you no longer need to rely on hourly sessions to generate income. Instead, you’re offering a comprehensive solution that justifies premium pricing.
Final Thoughts
To charge more for your online coaching, you need to stop selling hours and start selling results. By productizing your coaching and creating a high-ticket program, you can break free from the time-for-money trap and build a sustainable, scalable online coaching business.
If you’re ready to refine your coaching model and charge what you’re truly worth, schedule a free strategy call. Together, we’ll map out a plan to transition from hourly sessions to a high-ticket coaching program that attracts premium clients and delivers real results.