How to build an Instagram Sales Funnel
Janis | Audience Monetize
18.10.2024
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5 min read
Instagram is one of the most powerful platforms for creators, coaches, and businesses looking to drive sales. But to turn followers into paying customers, you need to build a sales funnel that works. Here's a simple guide on building a sales funnel that converts.
This funnel has allowed creators and coaches like Brock Johnson and Creatorkarro to make millions from their digital products.
The foundation of this funnel is understanding that Instagram itself isn't the best place to close sales directly. Instead, successful creators use Instagram to gain attention and then guide that attention to a platform they control - like an email list.
Your Instagram account can get suspended at any moment, so it’s important to build an audience on platforms that you have full ownership/control over.
Once you have people’s attention on Instagram, the goal is to get them onto your email list. This way, even if Instagram stops working for you, you still have a direct way to communicate with your audience.
A crucial part of this sales funnel is offering a free, highly valuable product to your followers.
This product must be relevant to your target audience and of significant value, making it compelling enough for people to share their email in exchange for the freebie.
The freebie acts as a hook that brings potential leads into your ecosystem.
You can use platforms like Gumroad or Convertkit to host your freebies.
To get people from Instagram to your free product and email list, you need to use content with strong calls to action (CTA).
The content should provide value and then encourage followers to comment with a specific word or message you for the freebie.
The key is to make it as easy as possible for your audience to engage with you and take the next step.
Creators with smaller audiences should have people comment on their posts for more engagement, while those with larger audiences can use DMs to streamline the process.
Automation tools like ManyChat can make this process easier. When someone comments or sends a specific DM, automation sends them the freebie and asks for their email to add them to your list.
This makes the entire process more seamless and scalable.
Instagram’s algorithms favor engagement, so every time someone comments or DMs you, it increases the visibility of your post, leading to even more people seeing and engaging with it.
5. Sell to Your Email List
Once you've gained attention and added leads to your email list, you can begin selling your product. Whether it’s a high-priced coaching program, a digital course, or even a software product, selling through email allows you to build trust with your audience over time.
The most important thing is to ensure your product delivers on its promise. This is essential for retaining customers, building your reputation, and encouraging referrals.
Instagram is a powerful platform for gaining attention, but to build a sustainable creator business, you need to convert that attention into leads and sales through an email list. By offering a valuable freebie, using automation tools like ManyChat, and continuously engaging with your audience, you can replicate the success of creators like Brock Johns or Creatorkarro.
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If you're ready to implement a high-converting funnel into your own business, claim your free funnel audit below.