How to build an Instagram Sales Funnel
Janis | Audience Monetize
18.10.2024
•
5 min read
Instagram is one of the most powerful platforms for creators, coaches, and businesses to drive sales. But to turn followers into paying customers, you need a well-designed sales funnel.
This type of funnel has helped creators like Brock Johnson and Creatorkarro make millions from their digital products. Here’s a step-by-step guide to building an Instagram funnel that converts.
1. Use Instagram to Build Attention, Not Direct Sales
Instagram is not the best platform for closing sales directly. Instead, use it to gain attention and guide your audience to a platform you control, like an email list.
Your Instagram account can get suspended at any moment, so building an audience on platforms you own is critical. Once you have their attention, the goal is to convert followers into email subscribers. This way, you’ll have a reliable way to connect with your audience even if Instagram stops working for you.
2. Offer a Valuable Free Product
The next step is offering a free, highly valuable product to your followers.
Your freebie should be directly relevant to your target audience and valuable enough for them to share their email in exchange for it. Think of this as a hook to bring potential leads into your ecosystem.
Tools to Host Freebies:
3. Don't Underestimate CTAs (Call-to-Actions)
Strong calls to action (CTAs) are essential for driving traffic from Instagram to your free product or email list.
Your content should deliver value first and then encourage followers to comment or DM a specific word to access the freebie.
Pro Tip:
Smaller Audiences: Ask followers to comment for better engagement.
Larger Audiences: Use DMs to streamline the process.
For more advice on crafting effective CTAs, see How to Package Your Online Coaching Offer.
4. Automate with Tools Like ManyChat
Automation tools like ManyChat can make the process of managing leads easier.
When someone comments or sends a specific DM, ManyChat can:
Automatically send the freebie.
Ask for an email to add them to your list.
Automation also boosts engagement, as Instagram’s algorithm favors posts with high interaction. This means more visibility and more potential leads.
5. Sell to Your Email List
Once you’ve converted Instagram followers into email subscribers, focus on selling to your list. Whether it’s a coaching program, digital course, or software product, email allows you to build trust over time.
Pro Tip:
Make sure your product delivers on its promise. Retaining customers, building your reputation, and encouraging referrals are crucial for long-term success.
Claim Your Funnel Audit
Build an Instagram Funnel That Converts
Instagram is a powerful tool for gaining attention, but turning followers into paying customers requires a well-designed funnel. By offering valuable freebies, automating with tools like ManyChat, and nurturing leads through email, you can create a sustainable sales system.
If you're ready to implement a high-converting funnel into your own business, claim your free funnel audit below. Let’s optimize your funnel for success.
Instagram is one of the most powerful platforms for creators, coaches, and businesses to drive sales. But to turn followers into paying customers, you need a well-designed sales funnel.
This type of funnel has helped creators like Brock Johnson and Creatorkarro make millions from their digital products. Here’s a step-by-step guide to building an Instagram funnel that converts.
1. Use Instagram to Build Attention, Not Direct Sales
Instagram is not the best platform for closing sales directly. Instead, use it to gain attention and guide your audience to a platform you control, like an email list.
Your Instagram account can get suspended at any moment, so building an audience on platforms you own is critical. Once you have their attention, the goal is to convert followers into email subscribers. This way, you’ll have a reliable way to connect with your audience even if Instagram stops working for you.
2. Offer a Valuable Free Product
The next step is offering a free, highly valuable product to your followers.
Your freebie should be directly relevant to your target audience and valuable enough for them to share their email in exchange for it. Think of this as a hook to bring potential leads into your ecosystem.
Tools to Host Freebies:
3. Don't Underestimate CTAs (Call-to-Actions)
Strong calls to action (CTAs) are essential for driving traffic from Instagram to your free product or email list.
Your content should deliver value first and then encourage followers to comment or DM a specific word to access the freebie.
Pro Tip:
Smaller Audiences: Ask followers to comment for better engagement.
Larger Audiences: Use DMs to streamline the process.
For more advice on crafting effective CTAs, see How to Package Your Online Coaching Offer.
4. Automate with Tools Like ManyChat
Automation tools like ManyChat can make the process of managing leads easier.
When someone comments or sends a specific DM, ManyChat can:
Automatically send the freebie.
Ask for an email to add them to your list.
Automation also boosts engagement, as Instagram’s algorithm favors posts with high interaction. This means more visibility and more potential leads.
5. Sell to Your Email List
Once you’ve converted Instagram followers into email subscribers, focus on selling to your list. Whether it’s a coaching program, digital course, or software product, email allows you to build trust over time.
Pro Tip:
Make sure your product delivers on its promise. Retaining customers, building your reputation, and encouraging referrals are crucial for long-term success.
Claim Your Funnel Audit
Build an Instagram Funnel That Converts
Instagram is a powerful tool for gaining attention, but turning followers into paying customers requires a well-designed funnel. By offering valuable freebies, automating with tools like ManyChat, and nurturing leads through email, you can create a sustainable sales system.
If you're ready to implement a high-converting funnel into your own business, claim your free funnel audit below. Let’s optimize your funnel for success.